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The New Prophets of Capital (Jacobin)
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Review
"Wry and adroit." — The New Republic“A highly original and fascinating exploration of what we might think of as ‘changeless change’—the kind of innovation that simultaneously upends current practices and studiously protects existing wealth and power inequities. Through four well-chosen and emblematic case studies, Aschoff tackles this slippery subject with confidence and subtlety, providing readers with key intellectual tools to separate fact from fiction.” —Naomi Klein, author of This Changes Everything: Capitalism vs. the Climate “Nicole Aschoff expertly dissects the magical thinking behind America’s idolatry of the invisible hand. In a series of lively and closely argued case studies, she lets readers see the threadbare state of our rationales for the market’s uncontested sovereignty. And just as impressively, she urges us not to be daunted by the challenges ahead.” —Chris Lehmann, author of Rich People Things: Real-Life Secrets of the Predator Class “Nicole Aschoff has skewered the high priests and priestesses of our most unshakable religion: capitalism. Anyone persuading you to ‘lean in,’ engage in ‘conscious capitalism’ or admire philanthropists will be (rightfully) upset by Aschoff’s takedown of some of the big-name ‘ethical capitalists’ of our era: Sheryl Sandberg, Bill Gates, Whole Foods’ John Mackey. Aschoff takes apart the platitudes of liberal capitalism and offers a solid set of alternatives that stress the collective over the individual, people over profit, and real narratives over cover stories.” —Nina Power, author of One Dimensional Woman“The New Prophets of Capital is intellectually serious without succumbing to critical jargon, and Aschoff makes her points both thoughtfully and rigorously.”—Boston Globe “Straightforward, concise, and impressive.” —Counterpunch
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About the Author
Nicole Aschoff is the author of The New Prophets of Capital and an editor at Jacobin magazine. Her work has appeared in numerous outlets including The Guardian, The Nation, Al Jazeera, and Dissent magazine. She can be followed at nicoleaschoff.com and @NicoleAschoff.
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Product details
Series: Jacobin
Paperback: 160 pages
Publisher: Verso (March 31, 2015)
Language: English
ISBN-10: 1781688109
ISBN-13: 978-1781688106
Product Dimensions:
5.1 x 0.5 x 7.8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
7 customer reviews
Amazon Best Sellers Rank:
#423,319 in Books (See Top 100 in Books)
“The New Prophets of Capital†by Nicole Aschoff is a powerful socialist critique of ‘philanthrocapitalism'. Ms. Aschoff is a well-respected lecturer in sociology at Boston University and an editor at Jacobin magazine. This succinct, well-crafted and highly accessible book will interest everyone concerned about attaining real (versus illusory) social progress in our time.Ms. Aschoff writes individual essays on today’s leading philanthrocapitalists including Sheryl Sandberg, John Mackey, Oprah Winfrey and Bill Gates. In each essay, Ms. Aschoff fairly describes how these powerful people propose to use their wealth and power to make the world a better place. To be sure, the goals are laudable even if the thinking is seriously flawed.Sandberg believes that women who attain corporate leadership positions will naturally choose to make the workplace better for women. Mackey thinks that ‘conscious capitalism’ is environmentally sustainable. Winfrey seeks to empower women as individuals; and Gates wants to bring the purported benefits of free markets to deliver improved health care and education services to the world’s poor.The problem of course lies with the philanthrocapitalist’s errant framing of these issues as problems that must be solved by capitalism. To begin, Ms. Aschoff cites the example of Marissa Meyer to explain that female CEOs are no less inclined than male CEOs to cut worker benefits when corporate profits are put under pressure. Ms. Aschoff reminds us that the profit motive makes capitalism inherently hostile to the planet; even when intense retail competition has forced some of Mackey's Whole Foods workers to subsist below a living wage. Ms. Aschoff insists that Winfrey’s therapeutic message of individual empowerment cannot substitute for a job market that offers little opportunity and even less satisfaction to workers. Finally, Ms. Aschoff critiques Gates for scapegoating public education when the achievement gap can be best explained by income inequality (and thus cannot be solved by pitting teachers against each other in ruinous competition).Ms. Aschoff suspects that philanthrocapitalists have garnered attention because we live in problematic times. However, Ms. Aschoff’s impeccable research, analysis and reasoning suggest that we cannot surrender our democracy to the ideological whims of the one percent. Instead, the author encourages us to struggle for a system that might better serve the needs of everyday people; our demands might reasonably include free higher education, single-payer healthcare and a minimum basic income. No doubt we have a world to gain when, with the aid of Ms. Aschoff's writing, we can debunk the false promises of philanthrocapitalism and struggle for real justice.I highly recommend this outstanding book to everyone.
Nicole Aschoff has written a lucid book exposing the pro-capitalist hucksterism of some of America's richest and most respected leaders and celebrities. Her takedown of Oprah is worth the price of the book alone. My only criticism is that Aschoff should have added a chapter on Kim Kardashian. Kim, of course, is a cutting-edge capitalist; laughing her way to the bank with gullible Americans believing that they can be her, and have it all. Overall, a great book with a relevant message.
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Five stars for Aschoff! An easy read into the four reasons why you can't solve capitalism with capitalism. Good for anyone looking for enlightenment but doesn't want to dig too deep.
This is a book in the Jacobin / Verso partnership, which puts together one of my favorite magazines with my favorite radical publisher. The books in the series have all been short looks at capitalism in the modern society, from teaching to writing to prostitution.This book comes after several people who have tried to make changes in the relations of capitalism without changing the intrinsic nature of those relations. So it covers Oprah, Bill Gates, John Mackey, and Sheryl Sandberg. Each of these people has ideals that some might see as admirable, but are instead just capitulations to capitalism and not a direct challenge to it. She digs medium depth on all four of these people, and show that the greater goal is not met. I am more familiar with Gates and Oprah, as most people will be. Gates changed from uber-nerd to someone who wanted to save the world through elimination of disease and improved education. Oprah likes to hold herself up as an exemplar of pull yourself up by your bootstrap ideology. Both approaches are limited in their reality by the nature of economic and social relations that we call capitalism. Their very uniqueness shows the limits to capital, in that the mythos they perpetuate is limited by a confluence of happenstance that was beyond their control. Even if, like Gates, you ultimately want to put back the extraction of the resources you were able to affect through being a good programmer at the right time, there are still frictions in the system, and you will never be able to full give back. Your limits are also in part based on your focus -- Gates uses the market system to try to “Reform†schools; bypasses the state to eliminate diseases. Mackey want to make a smarter market system, but even with his firm’s growth, even if it were a wonderful alternative to the WalMarts of the world, it doesn’t scale and just reinforces the privilege of the Whole Foods Shopper over any other consumer. The first essay in the book is the most troubling to me, since I have written positively of Sandberg’s “Lean In†crusade as trying to do the best within the capitalist system, even acknowledging Sandberg’s privilege of trying to make changes from the top. Aschoff and I have read a lot of the same writers, and she shows me the errors of my ways in being optimistic about the potential for change. Sandberg is focused on professional women and ultimately will only make incremental changes. Real change has to come from the bottom. Sandberg wants women to lean in, but the real goal is to lean against – and that is not just putting the onus for change on women, but it is the necessity of all people who want change to make a more equitable system. The book is short, but it is in the vein of Rosa Luxemburg, showing that yet again, reform is accepting the contradictions of the capitalist system, where real change is system change.
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